The promotion is valid every Tuesday from 08:00 to 23:59. As part of the promotion, the ticket price for films shown in the IMAX auditorium is only 10 AZN per person. The tariff applies only to screenings held in the IMAX auditorium. 3D glasses are not included in the ticket price and can be purchased at the cinema box offices for 3 AZN. The promotion does not apply on public holidays and non-working days.